Jocelyn Valencia

 photo credit: jackie sterna

photo credit: jackie sterna



My name is Jocelyn Valencia, a multi-faceted creative entrepreneur currently based in both sunny Los Angeles and saguaro-filled Tucson. I am the Founder of this blog turned agency, JRECOGNIZE, where I primarily work with both individuals and collectives in bringing ideas of all scales to life (specializing in experiential marketing, creative strategy, and unique storytelling). You can learn more about my boutique agency here.  

I also run an annual music festival, which was Founded in 2015, called the Tucson Hip Hop Festival. It's extremely community driven and has garnered the attention of both national and local festivals/publications. It's been one of the most rewarding, challenging, and best things I've ever had a hand in creating and I take lots of pride in it. 

Aside from both of these projects, I also produce smaller scaled events that uplift community, artistry, self-care and self-development. All of which are aspects I try to integrate into all my personal curations.

My diverse experience has allowed me to develop a diverse skillset. I've been very fortunate to have been able to explore working in many different positions (with various organizations) in the event and content production industries, which in turn helped me discover both my niche and passions. 

On my free time I like to eat at local restaurants, work at coffee shops in new cities, and read self-development books under the sun!




2018 Women of Influence, Arts & Culture Champion


Spirit of Excellence Award Recipient


2017 Best Local Festival

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