First of all, let me just say, it was genius for Young One Era to collaborate his soon to release project, UNDRSTMTD, with Tucson's hottest streetwear brand, The Underestimated City (REP TUC), because it embodies all that he is as an artist - underestimated.
The visual for Young One Era's "Grindin & Grindin," (which is featured in UNDRSTMTD) that just dropped today gives us all that dose of dopeness that hints at his up and coming career as an artist. It's that sneak peak that drops a bomb in the Hip Hop scene, making you become eager to witness what comes next.
If "Grindin & Grindin" doesn't make you bop your head and press replay, I don't know what will.
Shot by the talented Tucson videographer, Miggy, and featuring Johnny Redd, this video is honestly the crispiest and freshest to come out of this city.
From close up's to slo-mo's, from panning over the city of Tucson to abrupt transitions that just work, this music video does its justice.
Who needs an exaggeration of gold chains and Doberman Pinscher's when you have Young One Era's delivery? Ha.
Yes, the fact that he is only 17 years old really is a bonus. Hip Hop thrives on the young emcees that preach all the right bars - and all the right moves for that fact. Young One Era has four full projects (one officially sponsored), five official music videos and a handful of performing experience in his pocket. Young One Era has proved that age is neither an obstacle nor a weakness in making it in the game.
Now, maybe I'm getting ahead of myself by saying he's "made it" (because we all know you have to stay hungry in Hip Hop) but Young One Era has definitely made his statement in the local Tucson scene and is making the right steps towards the industry.
All in all, Young One Era is that hidden gem in the city that's not so hidden anymore.